Chatbot Marketing: The Beginner’s Guide to Messenger Bots

A client can click on one of the options and insert a keyword or a photo to find what they are looking for. Once the search is defined, the bot will send the lead to the correct page on the company’s website. Even if a potential client is browsing your website at 3 am, a marketing chatbot is there to provide recommendations and help with the orders.

• Following the COVID-19 pandemic, IBM customer, Camping World, a leading retailer of recreational vehicles globally, experienced a surge in website volume.
• If a user wants to purchase a product, they are redirected to the mobile site or Sephora.
• Start with a simple chatbot that just welcomes visitors to your site.
• Then, instead of passing through like ghosts, you can capture the information of the ones who really are interested and engage with them in a conversational way.
• Whether you’re looking to explain car features, introduce your company, or even create a pitch, DeepBrain AI Studios has a solution tailored for you.

Quick Replies such as these give Twitter users a series of options to keep conversations flowing, helping the user down the right path. Watch the video below to see how you can build a chatbot in Sprout. Build out a conversion tree for every question you ask and each response you will provide the user with. Some conversations may stop after one question and some may span multiple levels. You can also evaluate your existing content and see what best supports your audience needs before creating new content. Below is an example of how UPS uses a virtual assistant to expedite customer service.

How AI is used in digital marketing?

Despite popular belief, you don’t need to be a technical wizard or programmer to get started with social bots. Sprout’s Bot Builder provides a variety of pre-built bot templates that make the process even easier. You can optimize your bot for customer care, shopping and leads. Sephora elevates customer care to the next level, creating a compelling experience while supporting brick-and-mortar sales with chatbot services on Messenger and Kik. In addition to answering questions, the bot has a built-in social selling component by offering bot-exclusive discount codes if the user asks about them. Instead of just offering the discount in the chat, Brie takes it a step further by automatically redirecting to HelloFresh’s Hero Discount Program page.

For example, with our upcoming Enhance by AI Assist feature, customer care teams will be able to swiftly tailor responses to improve reply times and deliver more personalized support. A key responsibility of a marketer is to ensure that customers do not forget your brand. Social media ads do the trick to an extent, but with the deluge of brands that exist on digital platforms, customers need to keep engaging with a brand to remember. Automated chatbots make it easy to reach out to leads via WhatsApp, iMessage, or other chat apps.

Today, messaging apps have over 5 billion monthly active users, and for the first time, people are using them more than social networks. Email marketing has an absolutely staggering ROI with reports putting it anywhere between 3500%–4400%. That means for every $1 you spend on email marketing, you have the potential to get back $35–$44 in revenue. So, integrate your chatbot marketing and email marketing efforts to streamline and automate your process. Since they learn from the users they interact with, it’s important to also put in place parameters that tell the chatbot what kind of language is and isn’t acceptable.

When simple, repetitive tasks are offloaded to a chatbot, human agents can have more time to resolve complex issues. Follow these 12 steps and you’ll be well on your way to building a chatbot experience customers love. The data you collect from your chatbot conversations is also equally important.

You can build a Facebook Messenger chatbot that will interact with users through a product quiz. Then, create some ads for your Facebook page that will direct potential customers to the chat on Messenger. This way, you can increase engagement, show off your products in a fun way, and improve click-through rates to your ecommerce store. Chatbots can increase customer engagement on your website and boost sales using conversational marketing. You can also set your marketing chatbots to collect orders and move the client down the funnel towards the sale.

Write a great opening message

Include fun copy and hashtags in the messages and utilize emojis in quick reply buttons to create visual cues that complement the accompanying text. Twitter chatbots are a great way to respond to customers in a timely manner, manage commonly asked questions and automate certain actions. Once you’ve finished the above steps, you’re ready to push your first chatbot live. Monitor users as they interact with your bots to make sure there are no leaks in journeys where customers consistently get stuck.

We want to help you be one of those brands with a rockin’ chatbot strategy. Get to know your coworkers with Icebreakers, an HR chatbot for building team culture. Icebreakers is a fun and modern way to make your team comfortable and invigorated. Save time planning and scheduling your ads; provide the rules and let Reveal do all the work. MEE6 is a Discord bot that offers a suite of features to enhance your Discord server. With MEE6, you can stay on top of internet trends, create custom commands, automate processes, and more.

Rather than managing a whole conversation, it’s useful for out-of-office replies or messages that set expectations about when you’ll be able to respond. If you already have a shop set up on Facebook, you’ve taken the right step to join an ever-growing online marketplace. You’d be missing out on solid sales opportunities if you don’t consider adding a Facebook Messenger chatbot to your team. Imagine a marketer addressing a customer with the wrong name or pronoun.

Marketing chatbots: The marketer that’s always on

Somehow making a single purchase meant brands had permission to email you every day from now until eternity. Vedant Misra, artificial intelligence tech lead at HubSpot, explains how personalization drives repeat users. We provide a prompt-heavy bot to provide customers with exactly what they need.

Customer.io is a messaging automation tool that allows you to craft and easily send out awesome messages to your customers. From personalization to segmentation, Customer.io has any device you need to connect with your customers truly. Autopilot is an app that allows you to personalize and automate your customer experience, giving you more time to focus on other aspects of business without sacrificing customer satisfaction. The Opesta Messenger integration allows you to build your marketing chatbot for Facebook Messenger. About Chatbots is a community for chatbot developers on Facebook to share information. FB Messenger Chatbots is a great marketing tool for bot developers who want to promote their Messenger chatbot.

Create more compelling messages by including emojis, images or animated GIFs to your chatbot conversation. Not only does media bring more personality to your messages, but it also helps reinforce the messages you send and increase conversation conversion rates. Spend time making sure that all conversations fully satisfy customer needs by anticipating what your customers will want to know.

Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. Similar to the email newsletter tip above, with surveys, you first ask people to opt in to hear from you, then you can message them occasionally with a short and simple survey. That being said, that leaves 31% of consumers who might prefer the old-fashioned way — email or social support. The Slack integration lets you manage all your Koan data without leaving Slack and keep your team updated.

Artificial intelligence will continue to radically shape this front, but a bot should connect with your current systems so a shared contact record can drive personalization. But, if you’re able to provide actual value in the places they already spend their time, everything changes. All any buyer wants is the most direct line between their problem and a solution. Social media is indispensable for any brand to spread its messaging more effectively… Based on your business’ needs, you can put together actions and workflows that also show off your brand’s personality. Meet Robot Pires, the digital doppelganger of the French football coach and former professional player.

Other companies choose to lean into the “bot-ness” by making the voice a bit more obviously robotic. This takes the guesswork out of the bot’s replies since it knows exactly what to say to exactly which message it receives. One of the first things to consider with your bot is the content that it’ll contain. The Slack integration enables you to get reminders, tasks, and tips from ChiefOnboarding via Slack. The Calamari-Slack integration allows you to request time off, clock in, clock out and check presence without leaving Slack. No more HR scheduling complications; Calamari is an HR tool that manages team attendance, sick days, vacations, and work-related travel.

The Slack integration lets your team receive notifications about your customers’ activity. It also lets you learn where new prospects come from and generate more leads. The Slack integration puts all brand asset activity in one channel for easy collaboration and monitoring.

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

The user in this example is inquiring in natural language about a specific health concern. From the user’s standpoint, this is similar to texting a friend. HP created a bot for Messenger that enables users to print photos, documents, and files from Facebook or Messenger to any connected HP printer. With the Wall Street Journal bot, users can get live stock quotes by typing “$” followed by the ticker symbol. They can also get the top headlines delivered to them inside of Messenger. You can embed these buttons, provided by Facebook, into your website to enable anyone who clicks them to start a Messenger conversation with your company.

The sports team scores extra points for creating a personalized marketing experience as well. Users can customize alerts, follow their favorite topics and players, and more. This online coach is available on Slack, Skype, Telegram and Messenger. Mountain Dew streamed episodes in their Twitch studio, featuring top gaming hosts, industry insiders and professional players. Each episode highlighted a core gaming rig component for the grand prize.

The page highlights the discount program, along with testimonials and frequently asked questions. Using the bot to push this program is a great example of how brands can track and assess the ROI of these helpful digital assistants. We’ll be focusing specifically on chatbots on social media channels in this post. Faqbot is bot marketing an automated 24-hour customer and sales support bot for answering frequently asked questions. The few seconds it takes to set it up will allow Faqbot to help your customers while you get some rest. Sprout’s Bot Builder enables you to streamline conversations and map out experiences based on simple, rules-based logic.

Aside from monitoring brand reputation, it also lets you assess marketing campaigns and address issues that may come up before it gets out of hand. Sales outreach is a common B2B strategy to nurture and engage leads so they can purchase from your brand. If leads consistently have positive experiences with your brand and you nurture them through personalized content, conversion is much more likely.

Customer service chatbot examples

The primary benefit of marketing bots is that they help automate your marketing, freeing you to focus on other aspects of running your business while still satisfying your target audience. Simple bots use the concept of rule-based “if-then-else” programming to execute clear, predefined commands and tasks. You can foun additiona information about ai customer service and artificial intelligence and NLP. Modern bots are now able to further evolve using artificial intelligence to extend their own databases and learn new functions and terms. Bots can thus be categorized into rule-based bots and self-learning bots.

AI chatbots use machine learning, sentiment analysis, and natural language processing (NLP) to communicate with users in a natural, humanistic and conversational way. Natural language processing then allows chatbots to replicate human patterns of speech and understand context. The messaging data bots collect can provide insights into your audience’s needs and wants. Social messaging data can highlight important voice of customer feedback. The information you gain from this data can inform other chatbot marketing strategy tactics, future campaigns and your product roadmap.

With such in-depth and valuable data at your fingertips, you can make personalized, customer-centric marketing decisions. You may not have enough customer service reps or resources to assist every customer as quickly as possible. Over 30% of businesses have fully automated at least one key business function.

The chatbot pushed out polls so fans could vote on rig components. The poll data allowed on-air hosts to update the community in real-time, including the crown winning rig feature. Each weekly vote earned viewers an entry into the grand prize drawing for the Super Rig. The energy drink brand teamed up with Twitch, the world’s leading live streaming platform, and Origin PC, a PC gaming rig manufacturer, for their “Rig Up” campaign.

David Nelson, CEO of Motion AI, reveals how advances in technology and new business models paved the way for bots. And if you’re interested in building your own bot, watch the video below to see how Sprout can help. What’s even cooler than our own bot is Sprout’s chatbot builder. With the rise of mobile and social shopping, brands are constantly looking for ways to drive revenue from their social channels. HelloFresh manages to show off their brand voice by playfully introducing the bot as Brie.

If your business doesn’t use marketing bots in 2024, you need to change this. Marketing bots help brands optimize workflows, leverage in-depth customer analysis, fill data gaps, and nurture qualified leads. This company offers many other marketing bots for extracting data, creating online lead generation forms, and automatically scheduling appointments.

Plum, a money management company, stands out with their chatbot-exclusive service. This London-based fintech company implements AI technology to help users manage their personal finances. Essentially, the Babylon’s bot streamlines their customer service so patients can get the care they need faster.

And just like they can help the Jedi or the Rebel Alliance, so too can they help your business. Bots are great for automating various marketing tasks that you’d otherwise have to do manually. In the Star Wars franchise, there are countless examples of people using droids, or robots, to assist them with various tasks and make their lives easier. From making X-wing repairs to assisting Trade Federation visitors, these droids serve a wide range of functions. Anyone doing online marketing should consider simplifying and automating their task management with good bots.

Once you know when you’re losing people, you can create a chatbot to engage visitors at those high-risk moments. You can even ask visitors what solution they’re currently using and offer up a comparison of your product with theirs. The English soccer powerhouse Arsenal Football Club (FC) uses bots to engage with their audience while promoting their brand. The sports team is also a great example of timely content delivery and how you can use bots for more than just customer service.